Unilever / Zwitsal

Zwitsal Celebrating authentic moments of parenthood

Having served as brand guardians for European babycare brand Zwitsal since 2012, Echo redesigned the packaging for the brand’s entire product line, which spans over 40 products – from moisturiser and talcum powder, to shampoo and conditioner.

Responding to the shift towards more natural and mild babycare products among new parents, Echo’s sensitive brand transformation serves to reassure trust in Zwitsal’s ingredients and fragrance, while celebrating the real, honest moments of parenthood.

From splashing around in the bath, to playing outside in the garden, the refreshed Kleintje icon embodies some of the beautifully messy moments of childhood that all parents cherish. In keeping with the simplified design language, the icon is drawn in a clean illustration style, while maintaining the brand’s signature warmth and charm. Across the portfolio’s five different ranges: Wash, Care, Hair, Change and Advanced – Echo has used corresponding colour palettes to represent the diverse bonding moments between parent and child.