Make Waves

Designed to Make Waves

Make Waves is a new Sustainable Lifestyle brand. Echo worked with its founders, Ollie and Owen, to help them define the brand’s core purpose to stand out in the market, ‘Make Positive Change Routine’ with the aim of creating a community of likeminded people who celebrate the small wins of a sustainable lifestyle.

The smart new identity and the resulting brand mark combines simple, modernist typography with a motif created form the mirrored ‘M and W’ letterforms which in turn created a stylised infinity symbol. This has been combined with a supporting colour palette and photography style that brings energy and positivity to the brand.

3D design by Therefore Limited

Brand Strategy

Brand Definition

Design Strategy

Masterbrand Identity

Design Toolkit

Brand Identity Guidelines


Production Management


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Echo fully understood our ethos and goal for the brand very quickly, which meant collaborating with them was not only easy but enjoyable. We’re thrilled with the outcome and feel that all the brand collateral speaks to who we are and where we see ourselves going, and we’re looking forward to seeing more of the brand roll out as we progress!
Oliver & Owen