Craig & Rose

Tradition & Performance

Craig & Rose, one of the oldest paint brands in the UK, had identified an opportunity to disrupt the category by relaunching with a new range of high performance formulations combined with an aspirational colour card based on its archive.

Echo collaborated to develop the brand positioning and then created a completely revamped livery for the brand including a new masterbrand identity and range design.

The identity was rolled out across all support collateral, trade show stand design and Craig & Rose’s own retail stores which Echo helped to design.

Brand Strategy

Brand Identity

Range Architecture

Packaging Design

Digital Design

Exhibition and Retail Design

Artwork Production

Brand Guidelines

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We have big ambitions for Craig & Rose and the new design really provides the desirability and impact our product deserves. Our partnership with ECHO and our new design has empowered our brand and business.

Jessica Green, Brand Manager