Tradition & Performance
Craig & Rose, one of the oldest paint brands in the UK, had identified an opportunity to disrupt the category by relaunching with a new range of high performance formulations combined with an aspirational colour card based on its archive.
Echo collaborated to develop the brand positioning and then created a completely revamped livery for the brand including a new masterbrand identity and range design.
The identity was rolled out across all support collateral, trade show stand design and Craig & Rose’s own retail stores which Echo helped to design.
