Citizen of the World
Cobra established its reputation as the perfect partner to Indian food. However, with new and exciting world beers flooding into pubs, bars and the off trade, Cobra needed to expand its reach beyond the curry house.
We evolved the identity, premiumising Cobra’s look and feel, reflecting the idea of modern India whilst retaining the heritage and roots inherent to the brand.
Secondary packaging and the redesigned font and glassware also reflect the brand’s full but refreshingly smooth flavour.
