Molson Coors / Cobra

Citizen of the World

Cobra established its reputation as the perfect partner to Indian food. However, with new and exciting world beers flooding into pubs, bars and the off trade, Cobra needed to expand its reach beyond the curry house.

We evolved the identity, premiumising Cobra’s look and feel, reflecting the idea of modern India whilst retaining the heritage and roots inherent to the brand.

Secondary packaging and the redesigned font and glassware also reflect the brand’s full but refreshingly smooth flavour.

Brand Strategy

Brand Identity

Packaging Design

Structural Design

Artwork Production


Cobra is a unique and iconic brand and our redesign is modern and sophisticated, fitting of an award winning beer.

Lord Karan Bilimoria, Founder & Chairman