Bridge Farm

Nature Amplified through Design

Following a series of acquisitions Bridge Farm, the UK’s leading horticultural expert needed to clarify the Group’s proposition, unify a brand architecture that needed to bridge state of the art market gardening with leading edge horticultural science and develop a new brand identity.

Our new brand strategy framework defined their core brand purpose as ‘Harness Nature Through Science’ and we recommended a simplification of the brand architecture under the Bridge Farm masterbrand with subdivisions across its two core offers. A new nomenclature reflecting the commitment to organic and sustainable practices resulted in Bridge Farm Horticulture and Bridge Farm Bioscience. This was then reflected in a new brand identity system that depicts a biosphere containing a water droplet, symbolic of natural growth in a protected environment.

Brand Architecture

Naming

Brand Strategy

Identity design

Art Direction of Photography

Brand & Design Guidelines

Boilerplate & Website Copy

Artwork & Production

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