Tropic Soul – Brand Strategy, Design & Positioning for Fresh Fruit Smoothies

Alastair Jones

Summer is here (well it was!) and holidays are being taken but not perhaps quite where we were all hoping. The sun-baked beaches and clear blue waters of exotic climes are now just dreams. Bournemouth is the new Bahamas, Torquay the new St Tropez! But there is still a chance to experience a little bit of paradise this summer. Designed by Echo, Tropicsoul is a range of fresh fruit smoothies from the Dominican Republic made from ethically sourced produce picked at the right time to guarantee optimum taste and goodness. A little taste of paradise in a bottle!