Zwitsal, Fissan, Gabi and Proderm are leading experts in the baby care category. Dedicated to meeting your baby's every need because a happy baby means a happy mum and dad. ECHO were challenged with unifying the brand identity across the portfolio and communicating Joyful Softness though the harmonised brand and packaging.


ECHO designed a system that created variant differentiation based around the famous baby Kleintje icon.


We contemporized baby Kleintje and brought him to life through illustrations that demonstrate the emotional and functional benefits of each product. 


Adopting a brand guardianship role, ECHO conveyed the visual language of joyful softness across all communications including pack, social media, point of sale and brand activation. This was applied to each of the four brands.