A chance meeting of two like minded entrepreneurs on a Caribbean Island has led to the creation of exotic healthy smoothie brand Tropic Soul.
Echo worked in close partnership with the Tropic Soul team to realise their vision. Together we created not just a brand but a sustainable business firmly rooted in ethical farming and fair trade.
Echo created the brand name and arresting symbolism to design a unique take on a ‘taste of paradise’

Echo's strategic thinking and design ability have proven to be very impressive. The team really understood our challenges and delivered a spectacular new visual identity which performed well in research.