You know what it’s like when you’re stuck in a rut. Trips to the supermarket become a bore: uninspired, you buy the same ingredients to cook the same old repertoire of meals, week after week.

320 million home cooks in 87 countries around the world use Knorr’s cooking products.
But their meal inspiration programme wasn’t getting shoppers excited.

So they approached ECHO to help them create a new
‘What’s For Dinner?’ programme based on the idea of seasonality.

We designed a new look and feel for the recipe cards and created a design tool kit to support the implementation of the programme across multiple markets.

This included comprehensive in-store and digital guidelines.