Strategically harmonising the global Rexona range portfolio.


Unilever's Rexona brand portfolio is truly global. With a huge number of variants and ranges across diverse geographical markets, inconsistencies in the portfolio were eroding the masterbrand.


Echo re-crafted the iconic Rexona brand identity, unifying the brand mark across all global markets.


The new harmonised packaging design creates a bold simplicity, bringing strength and standout to the Rexona portfolio across all touchpoints. The design brings harmony whilst allowing for the diversity of numerous range variants and local market needs to be met.