A quintessential challenger brand, giffgaff has redefined the mobile market with its ‘no contracts’ network run by its members.


giffgaff challenged Echo with uniting a strong set of brand values through the creation of a new unified brand identity.  Rather than creating a singular solution, the new giffgaff branding has a range of personalities that can be deployed in appropriate brand situations. This duality keeps the brand lively, surprising and appealing to a young audience.


The design represents digital noise, and creatively plays with the idea of the pixel, encoded with energy and movement.  Vibrant colour and shape is used to bring to life the qualities of dynamism, passion and enthusiasm, which encompass the brand.


We created a distinctive and consistent brand tone of voice across all customer touchpoints including social media and advertising.


The new branding is brought to life across all visual assets, both digital and print, including a new triple SIM design.


The new branding encompasses the photography style for print communications as well as being incorporated into magazine and TV sponsorshop idents.

Our network is run by our members, so it’s important that we give them a brand that supports their efforts – the digital noise identity is designed to resonate with our target audience and be remembered.

Charlie Smith
giffgaff brand manager