Subscription-free TV service Freesat competes with satellite giants Virgin, Sky and BT. Echo were appointed to maximise Freesat’s effectiveness at in-store point of purchase, communicate core benefits and bring to life Freesat’s personality and entertainment credentials
The new packaging and point of sale design features a new navigation system to communicate key properties and help consumer understanding. The colourful and clean design injects excitement and personality to an often confusing and overly technical retail space.
Freesat challenged Echo to simplify and elevate our product offering, helping us to stand our in a busy retail space. The end result is testament to Echo's in depth knowledge of consumers and their ability to take a complicated offering and use design to convey it in a simple, digestible way.
Jennifer Elworthy, Freesat Marketing Director