Rich in heritage, Craig & Rose have been dedicated to quality since they began in 1829. Echo's design helps showcase the products exceptional expertise, technology and innovation in high fashion paint.
Echo has worked with Craig & Rose to create an identity and packaging system that celebrates the brand through a new premium confidence and visual world worthy of such exceptional quality.
Expressed across the two product ranges, ‘Craig & Rose 1829 Vintage Colours’ and Craig & Rose ARTISAN, our identity system takes inspiration from the visual world of heraldry typically signifying strength and protection. The result is a cohesive and dynamic range identity and bold design that works across the two different ranges, creating an enhanced consumer experience at shelf and in store.
Two different colour palettes differentiate the ranges, with a rose gold brand mark for the 1829 collection and silver for ARTISAN. Echo also worked with expert colourist and interior designer Muriel Scott to select and name the colours in the 1829 collection.
We have created a bold, iconic design that celebrates the rich heritage of Craig & Rose in a contemporary forward looking way. The design reinforces Craig & Rose’s true challenger credentials, celebrating the quality and durability of the product range with a new premium confidence.
We have big ambitions for Craig & Rose and the new design really provides the desirability and impact our product deserves. Our partnership with Echo has empowered our brand and business and we look forward to working together to build further awareness for our great product ranges.
Jessica Green, brand manager