In a world where we want to access more, but accumulate less, the role of strategic brand and packaging design has never been so important.
In design decision making, there will always be the need to embrace subjectivity. Through a close partnership, belief will replace the need for proof.
Who's winning with brave brand behaviour and why is it so important?
The benefits of designing bespoke structural packaging for a portfolio of different brands
Never before has a generation been so digitally savvy. In this bitesize instant access world, how can brands create narratives that resonate?
By understanding the different languages of complex project stakeholders, designers are the catalysts that make project teams fly.
For 'direct to consumer' service brands, the physical product delivery has a real opportunity to create consumer advocates and underpins the idea of DTC being a valuable exchange
How to craft beautiful experiences for your brand through product design.
How are brands like Nootrobox providing fresh alternatives to disrupt the mainstream healthcare brand landscape?
Innovation based on consumer research and trend analysis feels comfortable for big, marketing led businesses. But is this the right approach anymore?
Why design and innovation in the infant food sector is more important than ever.
With a tide of sweeping change, 2016 threw everything into question. Could brands help provide the answers in 2017?
Large companies are great at being great – finding efficiencies and scale through size – squeezing out every drop of margin by selling to the majority.
Humor can mean serious business for beauty brands.
The impact of the craft beer movement cannot be depreciated, evolving from a once underground subculture into a driving force that has shaken up the beverage industry.
Since the rise of the metrosexual, everyone from multinational giants to kitchen table entrepreneurs have been quick to monetize the market. Pioneering new products and practices have overcome the traditional stigma associated with shopping for “beauty”
Trend and insight drivers are critically important, but something is missing from the ideation mix and that, in our view, is brand inspiration. A strong brand should not only help keep its current assets and heritage in line, but should also help inspire new futures.
At Echo we know that standout and recognition on shelf are no longer enough. In today’s competitive market, that initial clarity must be underpinned with more: a holistic packaging experience that is both valuable and compelling in use.
In “Watching the English: The Hidden Rules of English Behaviour” the social anthropologist Kate Fox argues that the English relationship with food is a functional one, lacking the primal, sensual passion that defines the attitudes of some other nations and cultures.
As the summer season draws to a close, we reflect on the growing cultural significance of art and music festivals and the fertile ground they offer for brand activation.