SUPPLY CHAIN TO HOME NOT STORE- Consumers are now able to buy from many different channels and the supply chain, originally designed for delivery to store, needs to respond. We must re-think the supply chain and extend the interfaces with consumers to in-home, at work and on-the-go.
"A friendly studio and a great place to learn."
ECHO created the identity and invitations for renowned fashion designer Katie Eary's Spring/Summer '15 show. We attended the show in order to support our latest client on her big day.
The Rexona Fanatics range: for serious fans of football.
Many car companies form joint ventures when they want to produce a new model of car. Doing so allows them to share the risks as well as the rewards and to benefit from economies of scale.
THE DEMISE OF THE DISPOSABLE SOCIETY-
Light-weighting and recycling consumable products are ultimately not the only solutions to waste elimination. We need to move from a disposable society to a retention one by developing high quality durable products that consumers will want to keep for a long time.
Engaging experiences are a dynamic technique to reinforce a brand expression. However, there is a danger zone - brand experiences must be executed to perfection, otherwise the resultant messages can easily become confused.
In the second half of 2013, Unilever engaged the services of ECHO Brand Design, a UK-based firm, to redesign the packaging for their Degree Women MotionSense product.
I was lucky enough to experience the Fragrance Lab at Selfridges last week. It was a fantastic retail experience but what it really got me thinking about was customisation.
In a time of fragmented communication channels, brands are coming under increasing pressure to create product, packaging and service experiences that will inspire consumer loyalty and advocacy.
Whether it's the result of brand acquisition, fragmented local marketing strategies or multi-country launches, creating coherent design across a number of brands has its complexities but, done well, can elevate competitive opportunities.
At ECHO, we don’t have a fixed process. Because set processes create prefabricated solutions to standard problems. It’s not problems that we face, but challenges. And every one of them needs a new, bespoke solution. But to get there we need something to guide our ideas...
Our intrepid designer Philip puts his craft into action with these beautiful and characterful doorstoppers. Take a look at this short film about them....
REACHING THE TIPPING POINT OF ONLINE RETAIL-
Dense urban environments and new home delivery infrastructures have contributed to the rapid growth of online retail. But few brands are engaging with consumers on the new virtual shelf. We need to design specifically for the digital retail space and not default to photos of packs designed for a physical world.
People all around the world have drunk alcohol for thousands of years. Medieval nuns drank up to six pints of ale every day, the Ancient Greeks always drank wine with breakfast and the Babylonians regularly used both beer and wine as offerings to their gods.
“Imagination is the mother of originality, we encourage imagination in every way possible.”
- Harry Gordon Selfridge
Alex, a recent graduate in graphic design, came to ECHO on a four week placement, hoping hone his design skills in a real working environment...
Do brands become more desirable when they withold information from their consumers?
ECHO has been designing consumer and service brands for over two decades. We've seen the pressures of critical business demands intensifying, and the fight for attention on shelf has reached an impasse.
How to elevate the drinking experience to boost the top line and create distinction in an overcrowded market (and crowded bar).