Insight & Innovation

THE DEMISE OF THE DISPOSABLE SOCIETY-
Light-weighting and recycling consumable products are ultimately not the only solutions to waste elimination. We need to move from a disposable society to a retention one by developing high quality durable products that consumers will want to keep for a long time.

Sophie Strang
Press
Mintel Research

In the second half of 2013, Unilever engaged the services of ECHO Brand Design, a UK-based firm, to redesign the packaging for their Degree Women MotionSense product.

Rachel Felwick
Opinion, Insight & Innovation
Vittel refresh bottle cap

Engaging experiences are a dynamic technique to reinforce a brand expression. However, there is a danger zone - brand experiences must be executed to perfection, otherwise the resultant messages can easily become confused.

Niall McRiner
Insight & Innovation, Inspiration
a lesson in customisation at Selfridges' Fragrance Lab

I was lucky enough to experience the Fragrance Lab at Selfridges last week. It was a fantastic retail experience but what it really got me thinking about was customisation.

Evie Monnington Taylor
Press
ECHO presentation: consumer experiences

In a time of fragmented communication channels, brands are coming under increasing pressure to create product, packaging and service experiences that will inspire consumer loyalty and advocacy.

Rachel Felwick
Inspiration
ECHO brand design article: The 5 steps to unifying design across multiple-brands

Whether it's the result of brand acquisition, fragmented local marketing strategies or multi-country launches, creating coherent design across a number of brands has its complexities but, done well, can elevate competitive opportunities. 

Rachel Felwick
Inspiration
ECHO brand design article: Antoni Gaudi: Madness, Magic & Meaning

At ECHO, we don’t have a fixed process. Because set processes create prefabricated solutions to standard problems. It’s not problems that we face, but challenges. And every one of them needs a new, bespoke solution. But to get there we need something to guide our ideas...

Sophie Strang
Inspiration

Our intrepid designer Philip puts his craft into action with these beautiful and characterful doorstoppers. Take a look at this short film about them....

Rachel Felwick
Insight & Innovation
The power of the pixel

REACHING THE TIPPING POINT OF ONLINE RETAIL-
Dense urban environments and new home delivery infrastructures have contributed to the rapid growth of online retail. But few brands are engaging with consumers on the new virtual shelf. We need to design specifically for the digital retail space and not default to photos of packs designed for a physical world.

Sophie Strang
Inspiration
Grape & Grain: Missed Opportunities (Part 2)

People all around the world have drunk alcohol for thousands of years. Medieval nuns drank up to six pints of ale every day, the Ancient Greeks always drank wine with breakfast and the Babylonians regularly used both beer and wine as offerings to their gods.

Sophie Strang
Insight & Innovation

“Imagination is the mother of originality, we encourage imagination in every way possible.” 
- Harry Gordon Selfridge

Theo Inglis
ECHO Life
ECHO brand design: intern review by Alex

Alex, a recent graduate in graphic design, came to ECHO on a four week placement, hoping hone his design skills in a real working environment...

Quackers
Opinion
Starbucks cup

Do brands become more desirable when they withold information from their consumers?

Rachel Felwick
Inspiration

ECHO has been designing consumer and service brands for over two decades. We've seen the pressures of critical business demands intensifying, and the fight for attention on shelf has reached an impasse.

Sophie Strang
Inspiration

How to elevate the drinking experience to boost the top line and create distinction in an overcrowded market (and crowded bar).

Rachel Felwick
Inspiration
Missed opportunities for drink

People all around the world have drunk alcohol for thousands of years. Medieval nuns drank up to six pints of ale every day, the Ancient Greeks always drank wine with breakfast and the Babylonians regularly used both beer and wine as offerings to their gods.

Sophie Strang
Inspiration
Matisse

At ECHO, we don’t have a fixed process. Because set processes create prefabricated solutions to standard problems. It’s not problems that we face, but challenges. And every one of them needs a new, bespoke solution. But to get there we need something to guide our ideas...

Sophie Strang
Press, ECHO Life
Marketing Design Awards Commendation

Last night ECHO attended the Marketing Design Awards at the Hippodrome in Leicester Square. Over 100 marketing experts gathered together to celebrate the best use of design throughout the industry. We were delighted to be highly commended in the Identity category for our work on Joe's Tea Co.

Sophie Strang
Opinion
designer drugs

Just how powerful can a brand, or in this example, a mega (fashion) brand be?

Niall McRiner
Opinion, Inspiration

As designers and brand strategists we spend a lot of time working out the very essence of a brand – a single crafted expression that helps marketers and their agencies to stay focused, and allows the brand to stand out in a crowded marketplace.

Nick Dormon

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