Insight & Innovation
VO5 range architecture

In a faster moving market place than we’ve ever experienced, with copycat brands hijacking previously ‘owned’ spaces and innovation pipelines driving the constantly unsatiated consumer; only the strongest of brands can survive. Great range architecture is, undoubtedly, the foundation on which to build longevity. 

Nick Dormon
Opinion, Insight & Innovation

Whether you’re a an everyday tea, mid-range hotel, or the biscuit barrel standard, you’ll sit somewhere between the extremes of luxury and ‘basic’ where consumer expectations are clear: over deliver or, just deliver. But the heavily populated middle-ground is now straining under the weight of mediocrity and without a robust and unique brand positioning, consumers risk feeling short-changed or, at worse, nothing for your brand. 

Sophie Strang
Opinion, Insight & Innovation
Brand experiences article

The surfeit of advertising media means it is no longer possible for big brands to dominate channels. Instead, everyone must strive to build consumer advocacy by crafting unique, relevant and engaging product experiences that consumers will want to talk about.  

Sophie Strang
Opinion, Insight & Innovation
Tescos express- convenience stores

Dunnhumby’s recently published report, The Convenience Experience(1), confirms a trend that’s been looming large in retailers’ minds: the inexorable rise of the Convenience Store format. So what do FMCG brands need to consider in designing appropriately for the C-Store?

Evie Monnington Taylor
ECHO Life
Jamil Echo internship

"Great advice and a great studio atmosphere- win win!"

Quackers
Opinion, ECHO Life

Design graduate prints his CV on a four-pack of beer to land dream job.

Philip Crewe
ECHO Life
Victor's ECHO Internship

"I was able to learn and understand the strategic process used by ECHO..."

Quackers
Opinion
Ice vending machine

Vending machines have great potential as a new way for brands to connect with consumers, but there is a fine line between brand activation and empty publicity stunt and brands must be careful.

Sophie Strang
Inspiration
BrewDog James Watt Martin Dickie

In 2009, craft brewers BrewDog opened their business to public investment, offering shares in a project known as 'Equity for Punks'. I'm one of more than 14,000 members and true to the brand, their AGM proved to be unlike any other.

Philip Crewe
Insight & Innovation
The battle of the brands now takes place in the home

SUPPLY CHAIN TO HOME NOT STORE- Consumers are now able to buy from many different channels and the supply chain, originally designed for delivery to store, needs to respond. We must re-think the supply chain and extend the interfaces with consumers to in-home, at work and on-the-go.

Sophie Strang
ECHO Life

"A friendly studio and a great place to learn."

Quackers
Press, ECHO Life
Katie Eary menswear collection 2014

ECHO created the identity and invitations for renowned fashion designer Katie Eary's Spring/Summer '15 show. We attended the show in order to support our latest client on her big day.

Niall McRiner
Press
Rexona fanatics World Cup 2014

The Rexona Fanatics range: for serious fans of football.

Sophie Strang
Opinion

Many car companies form joint ventures when they want to produce a new model of car. Doing so allows them to share the risks as well as the rewards and to benefit from economies of scale.

Philip Crewe
Insight & Innovation

THE DEMISE OF THE DISPOSABLE SOCIETY-
Light-weighting and recycling consumable products are ultimately not the only solutions to waste elimination. We need to move from a disposable society to a retention one by developing high quality durable products that consumers will want to keep for a long time.

Sophie Strang
Press
Mintel Research

In the second half of 2013, Unilever engaged the services of ECHO Brand Design, a UK-based firm, to redesign the packaging for their Degree Women MotionSense product.

Rachel Felwick
Opinion, Insight & Innovation
Vittel refresh bottle cap

Engaging experiences are a dynamic technique to reinforce a brand expression. However, there is a danger zone - brand experiences must be executed to perfection, otherwise the resultant messages can easily become confused.

Niall McRiner
Insight & Innovation, Inspiration
a lesson in customisation at Selfridges' Fragrance Lab

I was lucky enough to experience the Fragrance Lab at Selfridges last week. It was a fantastic retail experience but what it really got me thinking about was customisation.

Evie Monnington Taylor
Press
ECHO presentation: consumer experiences

In a time of fragmented communication channels, brands are coming under increasing pressure to create product, packaging and service experiences that will inspire consumer loyalty and advocacy.

Rachel Felwick
Inspiration
ECHO brand design article: The 5 steps to unifying design across multiple-brands

Whether it's the result of brand acquisition, fragmented local marketing strategies or multi-country launches, creating coherent design across a number of brands has its complexities but, done well, can elevate competitive opportunities. 

Rachel Felwick

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