Insight & Innovation

THE DEMISE OF THE DISPOSABLE SOCIETY- Light-weighting and recycling consumable products are ultimately not the only solutions to waste elimination. We need to move from a disposable society to a retention one by developing high quality durable products that consumers will want to keep for a long time.

Sophie Strang
Opinion

There's one meaning that semiotics doesn't seem to be able to unravel. Much to my frustration.

Nick Dormon
Insight & Innovation
Avocado website

The time has come to create branded content designed specifically for the digital retail space.

Sophie Strang
Opinion, Insight & Innovation

To the horror of the rest of the world, Burger King Japan is rolling out an entirely black burger: black bun, black sauce- even black cheese. 

Christy Davies
Opinion
ECHO Brand Design article: Successful artwork

Brand design artwork is the unsung hero of the design chain, yet the consequences of print oversights can be commercially devastating. So next time you’re thinking about the value of your agency’s production team, consider these 4 reasons why they could be your most (under-) valued brand guardian. 

Rachel Felwick
Opinion, Insight & Innovation
Customisable vodka

ADVOCACY OVER ADVERTISING- The surfeit of advertising media means it is no longer possible for big brands to dominate channels. Instead, everyone must strive to build consumer advocacy by crafting unique, relevant and engaging product experiences that consumers will want to talk about. 

Sophie Strang
Opinion, Insight & Innovation
Bottle opener axe

They say that big is beautiful. But there’s no doubt about it; in the world of FMCG, packs are definitely getting smaller.

Andrew Capper
Opinion, Insight & Innovation
Apple store

A differentiated physical presence could add a competitive depth to any brand.

Sophie Strang
Press, Opinion
Shelf ready packaging

For some, shelf-ready packaging is not a priority. But there are others who view it differently, believing SRP works well with pack design. By Simon Creasey, Packaging News.

Nick Dormon
Press
New variant for Joe's Tea

ECHO's wonderful illustrator James has designed the most recent addition to Joe's range of tasty gourmet teas.

Sophie Strang
ECHO Life
Amber's internship

Amber reveals all!

Quackers
Insight & Innovation
VO5 range architecture

In a faster moving market place than we’ve ever experienced, with copycat brands hijacking previously ‘owned’ spaces and innovation pipelines driving the constantly unsatiated consumer; only the strongest of brands can survive. Great range architecture is, undoubtedly, the foundation on which to build longevity. 

Nick Dormon
Opinion, Insight & Innovation

Whether you’re a an everyday tea, mid-range hotel, or the biscuit barrel standard, you’ll sit somewhere between the extremes of luxury and ‘basic’ where consumer expectations are clear: over deliver or, just deliver. But the heavily populated middle-ground is now straining under the weight of mediocrity and without a robust and unique brand positioning, consumers risk feeling short-changed or, at worse, nothing for your brand. 

Sophie Strang
Opinion, Insight & Innovation
Brand experiences article

The surfeit of advertising media means it is no longer possible for big brands to dominate channels. Instead, everyone must strive to build consumer advocacy by crafting unique, relevant and engaging product experiences that consumers will want to talk about.  

Sophie Strang
Opinion, Insight & Innovation
Tescos express- convenience stores

Dunnhumby’s recently published report, The Convenience Experience(1), confirms a trend that’s been looming large in retailers’ minds: the inexorable rise of the Convenience Store format. So what do FMCG brands need to consider in designing appropriately for the C-Store?

Evie Monnington Taylor
ECHO Life
Jamil Echo internship

"Great advice and a great studio atmosphere- win win!"

Quackers
Opinion, ECHO Life

Design graduate prints his CV on a four-pack of beer to land dream job.

Philip Crewe
ECHO Life
Victor's ECHO Internship

"I was able to learn and understand the strategic process used by ECHO..."

Quackers
Opinion
Ice vending machine

Vending machines have great potential as a new way for brands to connect with consumers, but there is a fine line between brand activation and empty publicity stunt and brands must be careful.

Sophie Strang
Inspiration
BrewDog James Watt Martin Dickie

In 2009, craft brewers BrewDog opened their business to public investment, offering shares in a project known as 'Equity for Punks'. I'm one of more than 14,000 members and true to the brand, their AGM proved to be unlike any other.

Philip Crewe

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