Inspiration

We've collected some of our favourite examples of Christmas packaging from last year's festivities.

Sophie Strang
Opinion
Nicky Morgan

Britain's creative industries are renowned world-wide, so why is our education secretary undermining the importance of creative subjects in our school system?

Benjamin Farrell
Opinion, Insight & Innovation

Only 8% of those who make new year's resolutions stick to them, and those who don’t are most likely to abandon them after just one week. At ECHO we believe that success begins and ends before the clock strikes midnight.

Sophie Strang
Insight & Innovation, Inspiration, ECHO Life

After the outcry caused by the 2013 horsemeat scandal in the UK, we asked our intern, Emily, to investigate how you would brand a horse product. We chose frozen burgers, a category popular with consumers looking for great value, high protein and cheery branding. We were careful to avoid a premium provenance-focussed, game-esque brand – that was too easy. 

Evie Monnington Taylor
Opinion
Nutella

2014 has been an exciting year. We've had royal babies and a world cup; we've landed on a comet and ECHO has moved to a brand new office: plenty to celebrate! And with the new year fast approaching, the time is ripe for speculation- which fads are soon to be passé? And what emerging trends do we expect to make their way further into the limelight next year? What's hot? And what's not?

Sophie Strang
Press

Kiss the Moon, a sleep brand specialising in night-time beauty products, has launched its range of 100% natural beauty oils with packaging designed and created by ECHO Brand Design.

Rachel Felwick
Opinion, ECHO Life
Temper tantrum

The best ideas, the most exciting innovations and the greatest designs are created when agencies and clients work openly together.

Sophie Strang
Opinion, Insight & Innovation
online retail

Don't miss a trick- online retail gives brands the space to communicate functional and emotional benefits on a scale that is simply not possible on shelf.

Evie Monnington Taylor
Insight & Innovation

A family can use handwash dozens of times every day- so why don't we care more about it?

Dani Verbeeten
Insight & Innovation

THE DEMISE OF THE DISPOSABLE SOCIETY- Light-weighting and recycling consumable products are ultimately not the only solutions to waste elimination. We need to move from a disposable society to a retention one by developing high quality durable products that consumers will want to keep for a long time.

Sophie Strang
Opinion

There's one meaning that semiotics doesn't seem to be able to unravel. Much to my frustration.

Nick Dormon
Insight & Innovation
Avocado website

The time has come to create branded content designed specifically for the digital retail space.

Sophie Strang
Opinion, Insight & Innovation

To the horror of the rest of the world, Burger King Japan is rolling out an entirely black burger: black bun, black sauce- even black cheese. 

Christy Davies
Opinion
ECHO Brand Design article: Successful artwork

Brand design artwork is the unsung hero of the design chain, yet the consequences of print oversights can be commercially devastating. So next time you’re thinking about the value of your agency’s production team, consider these 4 reasons why they could be your most (under-) valued brand guardian. 

Rachel Felwick
Opinion, Insight & Innovation
Customisable vodka

ADVOCACY OVER ADVERTISING- The surfeit of advertising media means it is no longer possible for big brands to dominate channels. Instead, everyone must strive to build consumer advocacy by crafting unique, relevant and engaging product experiences that consumers will want to talk about. 

Sophie Strang
Opinion, Insight & Innovation
Bottle opener axe

They say that big is beautiful. But there’s no doubt about it; in the world of FMCG, packs are definitely getting smaller.

Andrew Capper
Opinion, Insight & Innovation
Apple store

A differentiated physical presence could add a competitive depth to any brand.

Sophie Strang
Press, Opinion
Shelf ready packaging

For some, shelf-ready packaging is not a priority. But there are others who view it differently, believing SRP works well with pack design. By Simon Creasey, Packaging News.

Nick Dormon
Press
New variant for Joe's Tea

ECHO's wonderful illustrator James has designed the most recent addition to Joe's range of tasty gourmet teas.

Sophie Strang
ECHO Life
Amber's internship

Amber reveals all!

Quackers

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