Multi-sensorial brand worlds that inspire and delight will continue to grow in importance and relevance as consumers look for more levels of meaning and connection with what they buy.
Rakuten is the largest e-commerce site in Japan, with an incredible 95% of Japanese web users registered as Rakuten members.
Last Thursday evening ECHO’s beer brigade (a small but mighty team of brew enthusiasts) spent the evening at Craft Beer Rising, the only place in London where you can find more than 500 different beers produced by over 80 different breweries.
When you are squeezed between premium and budget services, the best way to stand out is with an ownable brand experience.
Over half of the global adult population is set to own a smartphone by the end of 2015. That billions-strong audience is a huge opportunity for brands.
If you've been watching tv recently the chances are you've seen the new advert for for Sure's Invisible Black + White variant, designed by ECHO.
"Table football, chocolate cake, support, guidence and inspiration- as a fresh graduate I could not recommend Echo more!"
In a market where the stick pack deodorant dominates, Unilever identified an opportunity to deliver a performance led aerosol deodorant range that would re-engage with consumers.
We've got big plans for this year and there's a lot to look forward to- from a new edition of Absolem, to quarterly design trends and plenty of tips and tricks for branding best practice.
Simply slapping a logo onto a pack is a dangerous game- this appropach can jeopardise a brand's integrity, resulting in confused or alienated consumers.
Oh dear, oh dear. The nation is in shock. Twitter is aflame. Something terrible has happened… Mondelez has messed with the iconic Cadbury’s Crème Egg.
We've collected some of our favourite examples of Christmas packaging from last year's festivities.
Britain's creative industries are renowned world-wide, so why is our education secretary undermining the importance of creative subjects in our school system?
Only 8% of those who make new year's resolutions stick to them, and those who don’t are most likely to abandon them after just one week. At ECHO we believe that success begins and ends before the clock strikes midnight.
After the outcry caused by the 2013 horsemeat scandal in the UK, we asked our intern, Emily, to investigate how you would brand a horse product. We chose frozen burgers, a category popular with consumers looking for great value, high protein and cheery branding. We were careful to avoid a premium provenance-focussed, game-esque brand – that was too easy.
2014 has been an exciting year. We've had royal babies and a world cup; we've landed on a comet and ECHO has moved to a brand new office: plenty to celebrate! And with the new year fast approaching, the time is ripe for speculation- which fads are soon to be passé? And what emerging trends do we expect to make their way further into the limelight next year? What's hot? And what's not?
Kiss the Moon, a sleep brand specialising in night-time beauty products, has launched its range of 100% natural beauty oils with packaging designed and created by ECHO Brand Design.
The best ideas, the most exciting innovations and the greatest designs are created when agencies and clients work openly together.
Don't miss a trick- online retail gives brands the space to communicate functional and emotional benefits on a scale that is simply not possible on shelf.
A family can use handwash dozens of times every day- so why don't we care more about it?