Opinion, Insight & Innovation

How can global brands create a sustainable business model from a subscription service? We take learnings from Cecelia Lau, Founder of popular subscription brand London Tea Club. 

Philip Crewe
Opinion, Insight & Innovation

To celebrate World Industrial Design Day on June 29th, an online campaign has been launched to contribute a new definition of Industrial Design under the hashtag #renewID. Today in 2015, what does it mean to say ‘Industrial Design’ or are we even to use the term at all?

Niall McRiner
Press

ECHO's insight breakfast will explore the technology enhanced shopping trip, solutions for a packaging-free world, devices becoming the brand interface and more...

Nick Dormon
Opinion, Insight & Innovation

Alcoholic ready to drink brands have typically been born out of convenience, but now it's time for the category to shift from a compromise to a delight.

Nellie Veltman
Press

giffgaff brand refresh by ECHO making noise in the mobile industry

Nellie Veltman
Opinion, Inspiration

What brands can learn from Alessi. Our key takeouts from the inspiring talk for London's Clerkenwell Design Week by legendary designers Nigel Coates and Piero Lissoni. Reinforcing that great brands must have design at their heart. 

Philip Crewe
Opinion

The service industry has huge potential to reach beyond the realms of service to create a strong consumer engagement. 

Nellie Veltman
Opinion, Insight & Innovation

As we move towards further eliminating packaging, we will see more and more exciting opportunities for product innovations come to life.

Alastair Jones
Insight & Innovation

Anticipatory design will see technology executing decisions on our behalf freeing us up for the ones we enjoy making.

Nick Dormon
Insight & Innovation

The importance of collaboration between brand designers and new tech creators. 

Andrew Capper
Press

ECHO brands new point of sale campaign for Wheyhey to be sold in selected ODEON cinemas nationwide.

Nellie Veltman
Opinion, Insight & Innovation

The need to brand the product experience as a whole is more prevalent than ever before. Stronger, broader and deeper branding. 

Nick Dormon
Insight & Innovation

Echo are very excited to announce the upcoming launch of Absolem 2015, solution based insights to future proof your brand. 

Nick Dormon
Opinion, Insight & Innovation

How we communicate with our audience is vital. How are brands challenging the category norms with tone of voice and brand language?

Andrew Capper
Press

Echo has completed the graphic redesign of iconic men’s grooming brand Brylcreem. 

Nellie Veltman
Opinion, Insight & Innovation

IFE 2015 saw over 1000 food and drink businesses from all over the world gather at London’s Excel for the UK’s largest annual food and drink event. 

Nellie Veltman
Opinion, Insight & Innovation, Inspiration

Be useful, stand for something and listen. How brands need to communicate to the youth today.

Evie Monnington Taylor
Opinion, Inspiration
savage beauty banner

Multi-sensorial brand worlds that inspire and delight will continue to grow in importance and relevance as consumers look for more levels of meaning and connection with what they buy. 

Nellie Veltman
Insight & Innovation, Inspiration
Rakuten

Rakuten is the largest e-commerce site in Japan, with an incredible 95% of Japanese web users registered as Rakuten members. 

Evie Monnington Taylor
Insight & Innovation, Inspiration
Craft Beer Rising glasses

Last Thursday evening ECHO’s beer brigade (a small but mighty team of brew enthusiasts) spent the evening at Craft Beer Rising, the only place in London where you can find more than 500 different beers produced by over 80 different breweries. 

Sophie Strang

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