Anticipatory design will see technology executing decisions on our behalf freeing us up for the ones we enjoy making.
The importance of collaboration between brand designers and new tech creators.
ECHO brands new point of sale campaign for Wheyhey to be sold in selected ODEON cinemas nationwide.
The need to brand the product experience as a whole is more prevalent than ever before. Stronger, broader and deeper branding.
Echo are very excited to announce the upcoming launch of Absolem 2015, solution based insights to future proof your brand.
How we communicate with our audience is vital. How are brands challenging the category norms with tone of voice and brand language?
Echo has completed the graphic redesign of iconic men’s grooming brand Brylcreem.
IFE 2015 saw over 1000 food and drink businesses from all over the world gather at London’s Excel for the UK’s largest annual food and drink event.
Be useful, stand for something and listen. How brands need to communicate to the youth today.
Multi-sensorial brand worlds that inspire and delight will continue to grow in importance and relevance as consumers look for more levels of meaning and connection with what they buy.
Rakuten is the largest e-commerce site in Japan, with an incredible 95% of Japanese web users registered as Rakuten members.
Last Thursday evening ECHO’s beer brigade (a small but mighty team of brew enthusiasts) spent the evening at Craft Beer Rising, the only place in London where you can find more than 500 different beers produced by over 80 different breweries.
When you are squeezed between premium and budget services, the best way to stand out is with an ownable brand experience.
Over half of the global adult population is set to own a smartphone by the end of 2015. That billions-strong audience is a huge opportunity for brands.
If you've been watching tv recently the chances are you've seen the new advert for for Sure's Invisible Black + White variant, designed by ECHO.
"Table football, chocolate cake, support, guidence and inspiration- as a fresh graduate I could not recommend Echo more!"
In a market where the stick pack deodorant dominates, Unilever identified an opportunity to deliver a performance led aerosol deodorant range that would re-engage with consumers.
We've got big plans for this year and there's a lot to look forward to- from a new edition of Absolem, to quarterly design trends and plenty of tips and tricks for branding best practice.
Simply slapping a logo onto a pack is a dangerous game- this appropach can jeopardise a brand's integrity, resulting in confused or alienated consumers.
Oh dear, oh dear. The nation is in shock. Twitter is aflame. Something terrible has happened… Mondelez has messed with the iconic Cadbury’s Crème Egg.