Opinion

With the proliferation of connected information on the Internet, how can brands be sure that they are being found among digital content?

Niall McRiner
Opinion

This year, Junipalooza 2015 took place on World Gin Day on June 14th. Inspired and fortified by a love of gin, Creative Director Andrew Capper attended the event at the Vinyl Factory in Soho, to investigate new and innovative goings-on in the world of gin. 

Andrew Capper
Opinion, Insight & Innovation

Today, it is World Industrial Design Day and to celebrate Echo have contributed a two-part discussion to the online #RenewID campaign.

Andrew Capper
Press

In a brand world where competition and personalisation are driving greater product ranges and variants, the challenge is to own a global range that is united not uniform. And design is your greatest tool.

Nick Dormon
Opinion, Insight & Innovation

How can global brands create a sustainable business model from a subscription service? We take learnings from Cecelia Lau, Founder of popular subscription brand London Tea Club. 

Philip Crewe
Opinion, Insight & Innovation

To celebrate World Industrial Design Day on June 29th, an online campaign has been launched to contribute a new definition of Industrial Design under the hashtag #renewID. Today in 2015, what does it mean to say ‘Industrial Design’ or are we even to use the term at all?

Niall McRiner
Press

ECHO's insight breakfast will explore the technology enhanced shopping trip, solutions for a packaging-free world, devices becoming the brand interface and more...

Nick Dormon
Opinion, Insight & Innovation

Alcoholic ready to drink brands have typically been born out of convenience, but now it's time for the category to shift from a compromise to a delight.

Nellie Veltman
Press

giffgaff brand refresh by ECHO making noise in the mobile industry

Nellie Veltman
Opinion, Inspiration

What brands can learn from Alessi. Our key takeouts from the inspiring talk for London's Clerkenwell Design Week by legendary designers Nigel Coates and Piero Lissoni. Reinforcing that great brands must have design at their heart. 

Philip Crewe
Opinion

The service industry has huge potential to reach beyond the realms of service to create a strong consumer engagement. 

Nellie Veltman
Opinion, Insight & Innovation

As we move towards further eliminating packaging, we will see more and more exciting opportunities for product innovations come to life.

Alastair Jones
Insight & Innovation

Anticipatory design will see technology executing decisions on our behalf freeing us up for the ones we enjoy making.

Nick Dormon
Insight & Innovation

The importance of collaboration between brand designers and new tech creators. 

Andrew Capper
Press

ECHO brands new point of sale campaign for Wheyhey to be sold in selected ODEON cinemas nationwide.

Nellie Veltman
Opinion, Insight & Innovation

The need to brand the product experience as a whole is more prevalent than ever before. Stronger, broader and deeper branding. 

Nick Dormon
Insight & Innovation

Echo are very excited to announce the upcoming launch of Absolem 2015, solution based insights to future proof your brand. 

Nick Dormon
Opinion, Insight & Innovation

How we communicate with our audience is vital. How are brands challenging the category norms with tone of voice and brand language?

Andrew Capper
Press

Echo has completed the graphic redesign of iconic men’s grooming brand Brylcreem. 

Nellie Veltman
Opinion, Insight & Innovation

IFE 2015 saw over 1000 food and drink businesses from all over the world gather at London’s Excel for the UK’s largest annual food and drink event. 

Nellie Veltman

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