Today, people expect brands to respond appropriately and personally. And as a result, brand design needs to be capable of far more complex interactions than ever before.
The free-from market has seen impressive growth in recent years. Gone are the days of being singled out or sidelined. Free-from brands need to inject life back into the category and, as with any other mainstream brand, design effectively to entice and delight the consumer.
We take inspiration from Do Something, the online community empowering young people. As more traditional brands build and leverage their consumer communities, we consider what brands can learn from https://www.dosomething.org/
The future of food packaging is changing. We highlight the brands leading this new aesthetic at the contemporary food to go show lunch!
Echo brings you design trends magazine Radar - Autumn 2015.
Echo have created the brand name and identity for Oné, a brand new super premium Agave spirit.
The 7 Echo Future Visioning Principles that will get you thinking about the future of your brand.
Brands and artists have collaborated for decades to create aesthetics that connect with and guide contemporary culture. We look to Hattie Stewart whose illustrative style inspires brands and designers alike.
Now’s the time to design structural signatures that reinforce brand equities and functionality or re-appropriated brand packaging that stretches consumers understanding of a product just enough while creating a unexpectedly better experience.
"The Sixth Continent": The five key ways brands can increase their standout in the competitive world of travel retail.
Today's consumers want to buy into brands that stand for something; brands that tell stories. When a circular journey is integrated into this story, brands become stronger, broader, deeper.
As designers we must adopt and invent sustainable initiatives using interdisciplinary thinking that stretches across different schools of thought; science, art, design and innovation.
Echo appointed to design new corporate identity for the children’s services of King’s College Hospital NHS Foundation Trust.
A direct-to-consumer approach is rewriting the rules of retailing for many consumer goods companies as brands seize opportunities from advanced technology and the rising digitally connected consumer. If it hasn’t already, here’s what to consider if your brand decides to make the move towards a direct to consumer business model.
With the proliferation of connected information on the Internet, how can brands be sure that they are being found among digital content?
This year, Junipalooza 2015 took place on World Gin Day on June 14th. Inspired and fortified by a love of gin, Creative Director Andrew Capper attended the event at the Vinyl Factory in Soho, to investigate new and innovative goings-on in the world of gin.
Today, it is World Industrial Design Day and to celebrate Echo have contributed a two-part discussion to the online #RenewID campaign.
In a brand world where competition and personalisation are driving greater product ranges and variants, the challenge is to own a global range that is united not uniform. And design is your greatest tool.
To celebrate World Industrial Design Day on June 29th, an online campaign has been launched to contribute a new definition of Industrial Design under the hashtag #renewID. Today in 2015, what does it mean to say ‘Industrial Design’ or are we even to use the term at all?
How can global brands create a sustainable business model from a subscription service? We take learnings from Cecelia Lau, Founder of popular subscription brand London Tea Club.