Inner health and outer beauty is back with fantastic opportunities for new supplements to stand out by exploring exciting, new aesthetics for branding.
Introducing the Winter issue of Radar, Echo's quarterly design trends magazine.
Echo has created the brand name, identity, packaging design and interior look and feel for new London fusion bakery Pan de Vie.
The world is getting smarter and so is packaging. As more brands take advantage of interactive packaging and NFC, design must adapt cleverly to compliment and maximise this use of changing technology.
We celebrate the influence of typography in the fashioning of an icon.
With great importance placed on community focused, ethical business, there is an interesting shift taking place in the world of the corporate brand which sees it becoming much more of a marketing asset than ever before.
The beginning of a new year is a time for looking ahead, dreaming and scheming about what things could be. What will the future hold for you brand?
Brands today need to show transparency and purpose. This month we take inspiration from a business doing just that. Change Please is a new coffee brand tackling homelessness on London's streets.
Physical retail environments must be curated exhibitions of a brands values. We explore how retailers are creating desire in their flagship spaces.
We take inspiration from C-fu Foods, whose research into innovative and sustainable sources of nutrition is leading us to new, exciting and unexpected diets, designed to help feed the world's growing population.
There is an exciting new two-way conversation between brand and consumer. Featured on Beauty Packaging, a discussion on the direct-to-consumer trend.
Premium beauty brand Kiss the Moon lands in the Selfridges Astrolounge among a host of special products and experience collaborations.
The rise of non-traditional retail methods is making traditional gifting become staid and outdated. We identify five ways brands can inject surprise and delight into their gift packaging.
We are absolutely thrilled to have won a DBA Design Effectiveness Award for our work for Joe's Tea Company.
We are excited to see our new design for Sure Men hit the shelves across the UK
Echo's Digital Noise branding and illustrations for 'no contracts' mobile network giffgaff appear across London buses and press ads.
Today, people expect brands to respond appropriately and personally. And as a result, brand design needs to be capable of far more complex interactions than ever before.
The free-from market has seen impressive growth in recent years. Gone are the days of being singled out or sidelined. Free-from brands need to inject life back into the category and, as with any other mainstream brand, design effectively to entice and delight the consumer.
We take inspiration from Do Something, the online community empowering young people. As more traditional brands build and leverage their consumer communities, we consider what brands can learn from https://www.dosomething.org/
The future of food packaging is changing. We highlight the brands leading this new aesthetic at the contemporary food to go show lunch!