In “Watching the English: The Hidden Rules of English Behaviour” the social anthropologist Kate Fox argues that the English relationship with food is a functional one, lacking the primal, sensual passion that defines the attitudes of some other nations and cultures.
As the summer season draws to a close, we reflect on the growing cultural significance of art and music festivals and the fertile ground they offer for brand activation.
What does brand transparency look like within todays world of beauty?
As awareness surrounding climate change is growing, consumers are increasingly questioning the brands that they buy into and considering the social and environmental impact associated with them.
Whilst there is no danger of booze dying out, our drinking habits are very different from twenty, or even ten, years ago - as are the rules of design.
Structural packaging design is a vital source of competitive advantage. But how can you ensure 3D thinking stays on brand?
As concerns for what one puts on the body starts to rival that of what one puts in, natural cosmetics are becoming big business. Here we shine the spotlight on three brands that are pioneering new types of originality and appeal.
Last week Echo took themselves down to Tech City News event "Growing Pains - From Start-up to Scale-up" to listen to an industry expert panel, putting forward their perspectives on the challenges today's growing tech companies might face.
Last wet Wednesday evening, Echo took themselves down to the Taste of London Festival in Regent's Park to check out which food and drink trends are prevailing, and what we can see developing in our future. Here's what the team found.
We are delighted to present the latest issue of RADAR, which considers the changing design approach to gender, and key considerations for brands looking to appeal to either (or both).
There’s more to being a business-focused design agency than the ability to read a balance sheet.
There’s more to it than understanding clients’ marketing strategy and knowing their target audience.
There’s more to it than understanding ROI.
It's official - Joe's Tea Company is FAB.
Meet the five tribes presenting future brand opportunities.
Echo explore how 3D brand design can create longer lasting impact by building deep functional and emotional relationships with people.
Fast food brands have made great strides in improving quality, comfort and providing healthier options - but with such intense competition, changing habits, and the growth of Direct-to-Consumer, it’s time to think about packaging as a touchpoint.
Echo designs new Williams Racing variant for Rexona, the world's best selling deodorant.
What does the future of ethical beauty packaging look like?
What can traditional, established brands learn from the sharing economy?
Echo designs new premium juice and smoothie brand for Backman Marte Company based in the Dominican Republic.
How is the Internet of Things transforming the world of travel? We take inspiration from three exciting tech brands that are taking the hassle out of the holiday.