Opinion

With a tide of sweeping change, 2016 threw everything into question. Could brands help provide the answers in 2017?

Helen Richards
Press

Echo helps iconic deodorant brand Rexona to increase its presence in the skin cleansing category.

Lexie Forrester
Press

We are thrilled to announce that giffgaff has been shortlisted in the best visual identity category - Transform Awards Europe.

Nellie Veltman
Opinion

Large companies are great at being great – finding efficiencies and scale through size – squeezing out every drop of margin by selling to the majority.

Nick Dormon
Press

Increasing Freesat's Instore Impact.

Jeremy Davies
Opinion, Inspiration

Humor can mean serious business for beauty brands.

Nick Dormon
Inspiration

We are delighted to announce the launch of RADAR, the design trends magazine curated by the ever-curious Echo team.

Jess Skinner
Opinion, Insight & Innovation, Inspiration

The impact of the craft beer movement cannot be depreciated, evolving from a once underground subculture into a driving force that has shaken up the beverage industry.

Lexie Forrester
Inspiration

Organisations that can facilitate authentic connection and sensorial immersion will win in this experience economy. Here we identify four examples of facilitated discovery, and consider how your brand could leverage this trend.

 

Tashi van der Waerden
Inspiration

Although the notion of street food is nothing new, it's a sector of the food and drink industry that has helped transform tastes, challenge the concept of convenience and shine a spotlight on a service centred on passion and personality.

Lexie Forrester
Opinion

Since the rise of the metrosexual, everyone from multinational giants to kitchen table entrepreneurs have been quick to monetize the market. Pioneering new products and practices have overcome the traditional stigma associated with shopping for “beauty” 

Lexie Forrester
Opinion

Trend and insight drivers are critically important, but something is missing from the ideation mix and that, in our view, is brand inspiration.  A strong brand should not only help keep its current assets and heritage in line, but should also help inspire new futures.

Nick Dormon
Opinion

At Echo we know that standout and recognition on shelf are no longer enough. In today’s competitive market, that initial clarity must be underpinned with more: a holistic packaging experience that is both valuable and compelling in use.

Lexie Forrester
Opinion
Balanced diet

In “Watching the English: The Hidden Rules of English Behaviour” the social anthropologist Kate Fox argues that the English relationship with food is a functional one, lacking the primal, sensual passion that defines the attitudes of some other nations and cultures.

Jeremy Davies
Opinion

As the summer season draws to a close, we reflect on the growing cultural significance of art and music festivals and the fertile ground they offer for brand activation.

Tashi van der Waerden
Press

What does brand transparency look like within todays world of beauty?

Nick Dormon
Inspiration

As awareness surrounding climate change is growing, consumers are increasingly questioning the brands that they buy into and considering the social and environmental impact associated with them. 

Jess Skinner
Insight & Innovation
Changing Alcohol brands design

Whilst there is no danger of booze dying out, our drinking habits are very different from twenty, or even ten, years ago - as are the rules of design.

Jeremy Davies
Opinion

Structural packaging design is a vital source of competitive advantage. But how can you ensure 3D thinking stays on brand?

Niall McRiner
Opinion, Inspiration

As concerns for what one puts on the body starts to rival that of what one puts in, natural cosmetics are becoming big business. Here we shine the spotlight on three brands that are pioneering new types of originality and appeal.

 

Lexie Forrester

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