Innovation based on consumer research and trend analysis feels comfortable for big, marketing led businesses. But is this the right approach anymore?
Food has reached a tipping point as one of our most dynamic cultural assets and lifestyle industries. Read our report for the five key areas affecting the food and drink market in 2017.
Why design and innovation in the infant food sector is more important than ever.
As consumers become more engaged by desires of discovery, how can brands use design to take provenance to the next level?
With a tide of sweeping change, 2016 threw everything into question. Could brands help provide the answers in 2017?
Echo helps iconic deodorant brand Rexona to increase its presence in the skin cleansing category.
We are thrilled to announce that giffgaff has been shortlisted in the best visual identity category - Transform Awards Europe.
Large companies are great at being great – finding efficiencies and scale through size – squeezing out every drop of margin by selling to the majority.
Increasing Freesat's Instore Impact.
Humor can mean serious business for beauty brands.
We are delighted to announce the launch of RADAR, the design trends magazine curated by the ever-curious Echo team.
The impact of the craft beer movement cannot be depreciated, evolving from a once underground subculture into a driving force that has shaken up the beverage industry.
Organisations that can facilitate authentic connection and sensorial immersion will win in this experience economy. Here we identify four examples of facilitated discovery, and consider how your brand could leverage this trend.
Although the notion of street food is nothing new, it's a sector of the food and drink industry that has helped transform tastes, challenge the concept of convenience and shine a spotlight on a service centred on passion and personality.
Since the rise of the metrosexual, everyone from multinational giants to kitchen table entrepreneurs have been quick to monetize the market. Pioneering new products and practices have overcome the traditional stigma associated with shopping for “beauty”
Trend and insight drivers are critically important, but something is missing from the ideation mix and that, in our view, is brand inspiration. A strong brand should not only help keep its current assets and heritage in line, but should also help inspire new futures.
At Echo we know that standout and recognition on shelf are no longer enough. In today’s competitive market, that initial clarity must be underpinned with more: a holistic packaging experience that is both valuable and compelling in use.
In “Watching the English: The Hidden Rules of English Behaviour” the social anthropologist Kate Fox argues that the English relationship with food is a functional one, lacking the primal, sensual passion that defines the attitudes of some other nations and cultures.
As the summer season draws to a close, we reflect on the growing cultural significance of art and music festivals and the fertile ground they offer for brand activation.
What does brand transparency look like within todays world of beauty?