Echo creates a new design for the Radox luxurious bath range, highlighting the brands expertise in luxury bath time moments
As gender stereotypes become removed from reality and people become accustomed to individual identities, we name 5 areas to watch in the male grooming sector.
How to craft beautiful experiences for your brand through product design.
How are brands like Nootrobox providing fresh alternatives to disrupt the mainstream healthcare brand landscape?
Innovation based on consumer research and trend analysis feels comfortable for big, marketing led businesses. But is this the right approach anymore?
Food has reached a tipping point as one of our most dynamic cultural assets and lifestyle industries. Read our report for the five key areas affecting the food and drink market in 2017.
Why design and innovation in the infant food sector is more important than ever.
As consumers become more engaged by desires of discovery, how can brands use design to take provenance to the next level?
With a tide of sweeping change, 2016 threw everything into question. Could brands help provide the answers in 2017?
Echo helps iconic deodorant brand Rexona to increase its presence in the skin cleansing category.
We are thrilled to announce that giffgaff has been shortlisted in the best visual identity category - Transform Awards Europe.
Large companies are great at being great – finding efficiencies and scale through size – squeezing out every drop of margin by selling to the majority.
Increasing Freesat's Instore Impact.
Humor can mean serious business for beauty brands.
We are delighted to announce the launch of RADAR, the design trends magazine curated by the ever-curious Echo team.
The impact of the craft beer movement cannot be depreciated, evolving from a once underground subculture into a driving force that has shaken up the beverage industry.
Organisations that can facilitate authentic connection and sensorial immersion will win in this experience economy. Here we identify four examples of facilitated discovery, and consider how your brand could leverage this trend.
Although the notion of street food is nothing new, it's a sector of the food and drink industry that has helped transform tastes, challenge the concept of convenience and shine a spotlight on a service centred on passion and personality.
Since the rise of the metrosexual, everyone from multinational giants to kitchen table entrepreneurs have been quick to monetize the market. Pioneering new products and practices have overcome the traditional stigma associated with shopping for “beauty”
Trend and insight drivers are critically important, but something is missing from the ideation mix and that, in our view, is brand inspiration. A strong brand should not only help keep its current assets and heritage in line, but should also help inspire new futures.