16/07/2014

Jemil's ECHO internship

By Quackers

Jamil Echo internship

"Great advice and a great studio atmosphere- win win!"

I'm a product design graduate but after gaining a bit of freelance experience in graphic design I wanted to come to ECHO to learn more about the branding and packaging process.

I was asked to collaborate on a project with Victor, a product design intern. We were asked to dissect an existing brand and use its core values to create a completely different product range and brand concept. Having a strong interest in branding, this particular project was something I really enjoyed.

It's been a great experience and gaining first hand advice from industry professionals in a studio with a nice atmosphere makes it a win-win!

Recommended For You

Insight & Innovation

A family can use handwash dozens of times every day- so why don't we care more about it?

Dani Verbeeten
Opinion

With great importance placed on community focused, ethical business, there is an interesting shift taking place in the world of the corporate brand which sees it becoming much more of a marketing asset than ever before. 

Nellie Veltman
Insight & Innovation
VO5 range architecture

In a faster moving market place than we’ve ever experienced, with copycat brands hijacking previously ‘owned’ spaces and innovation pipelines driving the constantly unsatiated consumer; only the strongest of brands can survive. Great range architecture is, undoubtedly, the foundation on which to build longevity. 

Nick Dormon
Insight & Innovation, Inspiration
a lesson in customisation at Selfridges' Fragrance Lab

I was lucky enough to experience the Fragrance Lab at Selfridges last week. It was a fantastic retail experience but what it really got me thinking about was customisation.

Evie Monnington Taylor