17/03/2016

Inspiration from...John Geary

By Maren Steffens

This month, we choose to celebrate the wonderful works of the great John Geary; the creative genius behind some of the world's most famous brands.

This month, we remember the life and works of John Geary – an exceptional craftsman, illustrator, designer and artist. For over 25 years, his works have delivered immeasurable value to the design industry (as well as our clients) producing illustrations and icons for prolific brands such as Johnnie Walker, Coca Cola, Belazu, Levi Strauss, Nike and many more.  The legacy he leaves behind speaks for itself; a creative genius with a gentle soul who was dedicated to his art and whose humble approach has inspired and will continue to inspire generations to come. 

At Echo, we believe in designing with madness, magic and meaning. Madness makes brands fearless, surprising and unique; magic makes brands crafted, fascinating and desirable; and meaning makes brands compelling and culturally relevant. As a result brands are future focused, aspirational and commercially effective. It is by no means an easy feat to hold all three of these special ingredients, and yet the inimitable and timeless illustrations of John Geary prove that it is by no means impossible. 

Recommended For You

Opinion

Structural packaging design is a vital source of competitive advantage. But how can you ensure 3D thinking stays on brand?

Niall McRiner
Opinion, Inspiration

As concerns for what one puts on the body starts to rival that of what one puts in, natural cosmetics are becoming big business. Here we shine the spotlight on three brands that are pioneering new types of originality and appeal.

 

Lexie Forrester
Opinion, Insight & Innovation

Now’s the time to design structural signatures that reinforce brand equities and functionality or re-appropriated brand packaging that stretches consumers understanding of a product just enough while creating a unexpectedly better experience. 

Niall McRiner
Opinion, Inspiration

Brands today need to show transparency and purpose. This month we take inspiration from a business doing just that. Change Please is a new coffee brand tackling homelessness on London's streets. 

Kirsty Cole