25/10/2015

giffgaff doesn't tie you down

By Nellie Veltman

Echo's Digital Noise branding and illustrations for 'no contracts' mobile network giffgaff appear across London buses and press ads.

We're very excited to see our Digital Noise branding and illustrations for 'no contracts' mobile network giffgaff appear across London buses and press ads. 

Rather than creating a singular solution, the new giffgaff branding has a range of personalities that can be deployed in appropriate brand solutions. This duality keeps the brand lively, surprising and appealing to a young audience. 

Charlie Smith, giffgaff brand manager explains: "giffgaff is constantly evolving at the same rate as our member base, we we wanted to represent this movement with a digital noise design that is never the same, constantly changing and moving." 

The illustrations highlight giffgaff's refreshing 'no contract' offering that 'doesn't tie you down'. 

 

 

 

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