25/10/2015

giffgaff doesn't tie you down

By Nellie Veltman

Echo's Digital Noise branding and illustrations for 'no contracts' mobile network giffgaff appear across London buses and press ads.

We're very excited to see our Digital Noise branding and illustrations for 'no contracts' mobile network giffgaff appear across London buses and press ads. 

Rather than creating a singular solution, the new giffgaff branding has a range of personalities that can be deployed in appropriate brand solutions. This duality keeps the brand lively, surprising and appealing to a young audience. 

Charlie Smith, giffgaff brand manager explains: "giffgaff is constantly evolving at the same rate as our member base, we we wanted to represent this movement with a digital noise design that is never the same, constantly changing and moving." 

The illustrations highlight giffgaff's refreshing 'no contract' offering that 'doesn't tie you down'. 

 

 

 

Recommended For You

ECHO Life

Having graduated from Loughborough University this summer with a First in Graphic Communication, I’m currently completing several design internships. This is providing me with valuable real world experience, and an understanding of how design agencies operate, to increase my job prospects.

Quackers
Inspiration

Last wet Wednesday evening, Echo took themselves down to the Taste of London Festival in Regent's Park to check out which food and drink trends are prevailing, and what we can see developing in our future. Here's what the team found.

Jeremy Davies
Opinion, Inspiration

Humor can mean serious business for beauty brands.

Nick Dormon
Opinion

Why design and innovation in the infant food sector is more important than ever.

Nellie Veltman