Echo's design for Sure Men hits the shelves
We are excited to see our new design for Sure Men hit the shelves across the UK
Following Echo’s design harmonisation across the complete global Rexona brand portfolio, we are excited to see our new designs for Sure Men hit shelves across the UK. With over 10 variants, Sure won’t let you down.
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At Echo we know that standout and recognition on shelf are no longer enough. In today’s competitive market, that initial clarity must be underpinned with more: a holistic packaging experience that is both valuable and compelling in use.
"I was able to learn and understand the strategic process used by ECHO..."
ECHO has been designing consumer and service brands for over two decades. We've seen the pressures of critical business demands intensifying, and the fight for attention on shelf has reached an impasse.
REACHING THE TIPPING POINT OF ONLINE RETAIL-
Dense urban environments and new home delivery infrastructures have contributed to the rapid growth of online retail. But few brands are engaging with consumers on the new virtual shelf. We need to design specifically for the digital retail space and not default to photos of packs designed for a physical world.