19/01/2017

Echo designs new Rexona Skin Cleansing Range

By Lexie Forrester

Echo helps iconic deodorant brand Rexona to increase its presence in the skin cleansing category.

Following Echo’s work to re-craft and unify the iconic Rexona identity, the world’s leading deodorant brand and one of Unilever’s largest ‘single category’ brands is now increasing its presence in the skin cleansing category with a new holistic 2D and 3D packaging design.

In our role as strategic design partner, Echo has created a design that allows Rexona to move across category, whilst re-emphasizing its iconic performance attributes. The design reflects the idea of ‘invigorating freshness’, visually bringing to life the brands transformative shower experience.

Andrew Capper, 3D Creative Director at Echo comments, “our design for the Rexona Skin Cleansing Range needed to connect visually with the core Rexona brand, whilst making a stand in its new cleansing category home. The design uses the vibrant shower gel as a backdrop of vivid colour and the dynamic pack identity illustrates the uplifting showering experience. The easy grip unisex 3D design speaks of soft science and ease of use.”

Following the successful launch of the Rexona Skin Cleansing Range within the Latin American region, sales have had a significant impact, competing well against established skin cleansing brands.  

For further information please contact: Nellie Veltman

Recommended For You

Press, Opinion
Shelf ready packaging

For some, shelf-ready packaging is not a priority. But there are others who view it differently, believing SRP works well with pack design. By Simon Creasey, Packaging News.

Nick Dormon
Opinion
designer drugs

Just how powerful can a brand, or in this example, a mega (fashion) brand be?

Niall McRiner
Insight & Innovation

“Imagination is the mother of originality, we encourage imagination in every way possible.” 
- Harry Gordon Selfridge

Theo Inglis
Insight & Innovation
Avocado website

The time has come to create branded content designed specifically for the digital retail space.

Sophie Strang