19/01/2017

Echo designs new Rexona Skin Cleansing Range

By Lexie Forrester

Echo helps iconic deodorant brand Rexona to increase its presence in the skin cleansing category.

Following Echo’s work to re-craft and unify the iconic Rexona identity, the world’s leading deodorant brand and one of Unilever’s largest ‘single category’ brands is now increasing its presence in the skin cleansing category with a new holistic 2D and 3D packaging design.

In our role as strategic design partner, Echo has created a design that allows Rexona to move across category, whilst re-emphasizing its iconic performance attributes. The design reflects the idea of ‘invigorating freshness’, visually bringing to life the brands transformative shower experience.

Andrew Capper, 3D Creative Director at Echo comments, “our design for the Rexona Skin Cleansing Range needed to connect visually with the core Rexona brand, whilst making a stand in its new cleansing category home. The design uses the vibrant shower gel as a backdrop of vivid colour and the dynamic pack identity illustrates the uplifting showering experience. The easy grip unisex 3D design speaks of soft science and ease of use.”

Following the successful launch of the Rexona Skin Cleansing Range within the Latin American region, sales have had a significant impact, competing well against established skin cleansing brands.  

For further information please contact: Nellie Veltman

Recommended For You

Opinion
Journey mapping

The digital revolution has dramatically increased the function and reduced the cost of consumer devices. This has led to an explosion of new gadgets and services for the home, from digital TVs and game systems to environmental controls, smart appliances, and safety and monitoring devices, along with lifestyle, wellness and medical tools.

Nick Dormon
Press

Echo have created the brand name and identity for Oné, a brand new super premium Agave spirit. 

Nellie Veltman
Press

Echo work with NITR and SMARTIES® to create exciting new added value packaging solutions that spark creativity, encouraging active and interactive play.

Nellie Veltman
Opinion

The beginning of a new year is a time for looking ahead, dreaming and scheming about what things could be. What will the future hold for you brand? 

Nick Dormon