19/01/2017

Echo designs new Rexona Skin Cleansing Range

By Lexie Forrester

Echo helps iconic deodorant brand Rexona to increase its presence in the skin cleansing category.

Following Echo’s work to re-craft and unify the iconic Rexona identity, the world’s leading deodorant brand and one of Unilever’s largest ‘single category’ brands is now increasing its presence in the skin cleansing category with a new holistic 2D and 3D packaging design.

In our role as strategic design partner, Echo has created a design that allows Rexona to move across category, whilst re-emphasizing its iconic performance attributes. The design reflects the idea of ‘invigorating freshness’, visually bringing to life the brands transformative shower experience.

Andrew Capper, 3D Creative Director at Echo comments, “our design for the Rexona Skin Cleansing Range needed to connect visually with the core Rexona brand, whilst making a stand in its new cleansing category home. The design uses the vibrant shower gel as a backdrop of vivid colour and the dynamic pack identity illustrates the uplifting showering experience. The easy grip unisex 3D design speaks of soft science and ease of use.”

Following the successful launch of the Rexona Skin Cleansing Range within the Latin American region, sales have had a significant impact, competing well against established skin cleansing brands.  

For further information please contact: Nellie Veltman

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