Echo designs complete brand world for new French Asian fusion bakery Pan de Vie

By Nellie Veltman

Echo has created the brand name, identity, packaging design and interior look and feel for new London fusion bakery Pan de Vie. 

Launched in London’s Covent Garden, Pan de Vie offers a delicious and exciting range of cakes, desserts, sandwiches, breads and pastry’s. The menu is created by patisserie chefs who celebrate their expertise in the art of French pastry combined with their knowledge of Asian flavors and cuisine. Created with the highest quality of fresh ingredients, Pan de Vie offers a modern, fresh and exciting fusion of French and Asian patisserie.

The name Pan de Vie is reflected in the brand identity and celebrates a fusion of cultures. The identity incorporates clean, contemporary typography with graphic illustration that brings the brand name to life. The packaging design and interior brand world also feature illustrative graphic icons including Asian Pagodas and the Arc De Triomphe to celebrate Pan de Vies’ French Asian fusion. The bright and bold color palette of greens, purple and white are combined in different ways across different packaging variants. Premium boxes incorporate embossed metallic finishes. The packaging design has been brought to life across over a dozen different packaging formats including bags and different sized boxes for both everyday and premium occasions. The brand theme has also been reflected throughout the store environment with smart shop fittings and clean contemporary food display zones ensuring the product is given pride of place.

Nigel Ritchie, Creative Director at Echo comments: “The fusion of French and Asian culture has influenced a great number of styles throughout art, architecture, fashion and of course food.  Our design pays homage to the craft, originality, playfulness and vitality of this fusion”.

Pan de Vie is now open in London’s Covent Garden, with further locations coming soon.



For further information, please contact:

Nellie Veltman, Marketing Director, Echo nellie@echobranddesign.co.uk


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