21/04/2016

Echo Designs Brand World for Caribbean Smoothie Brand Tropicsoul

By Benjamin Farrell

Echo designs new premium juice and smoothie brand for Backman Marte Company based in the Dominican Republic. 

This week, we have been celebrating the launch of Tropicsoul at ExCel London. Having worked on the brand concept, positioning and design for the brand, we were thrilled to see it reach best new drink product finalist at the Natural and Organic Products Show. 

 

Nigel Ritchie, Creative Director at Echo, comments:

"We're very excited to launch Tropicsoul - a fantastic new brand with a rich story and beautiful design. Bringing to life the tropical climes of the Dominican Republic (where the fruit is sourced), through the hummingbird illustration to the lush greens of the rainforest, our design celebrates the unique provenance and taste profiles of the products."

Find out more here.

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