Echo Designs Brand World for Caribbean Smoothie Brand Tropicsoul

By Benjamin Farrell

Echo designs new premium juice and smoothie brand for Backman Marte Company based in the Dominican Republic. 

This week, we have been celebrating the launch of Tropicsoul at ExCel London. Having worked on the brand concept, positioning and design for the brand, we were thrilled to see it reach best new drink product finalist at the Natural and Organic Products Show. 


Nigel Ritchie, Creative Director at Echo, comments:

"We're very excited to launch Tropicsoul - a fantastic new brand with a rich story and beautiful design. Bringing to life the tropical climes of the Dominican Republic (where the fruit is sourced), through the hummingbird illustration to the lush greens of the rainforest, our design celebrates the unique provenance and taste profiles of the products."

Find out more here.

Recommended For You

Degree Motionsense

Innovation is demanding. It requires more than just creativity - it forces us to push the boundaries of R&D, manufacturing, supply chain, finance, marketing, sales, quality control, sustainability and everything else that enables the delivery of a new product to market. 

Nick Dormon

This month, we choose to celebrate the wonderful works of the great John Geary; the creative genius behind some of the world's most famous brands.

Maren Steffens

On March 8th, Echo's Director Nick Dormon will take to the stage at YMS London to discuss community branding, the giffgaff way. What is the key role of design in building powerful, flexible brands?

Nick Dormon
Press, ECHO Life
Katie Eary menswear collection 2014

ECHO created the identity and invitations for renowned fashion designer Katie Eary's Spring/Summer '15 show. We attended the show in order to support our latest client on her big day.

Niall McRiner