07/03/2017

Designing the right feeling for your brand

By Andrew Capper

How to craft beautiful experiences for your brand through product design. 

The most desirable and commercially successful design makes strong emotional connections with people. In today’s multi-channel world, a deeply engaging, seamless brand experience is more essential than ever. And product design is key in making brands more than just beautiful. 

Crafting experiences

At Echo our expert product, industrial and packaging designers work holistically and don’t try to divorce the physical look from the way things work. Form, touch, sound, texture and operation, when considered together deliver with both intrinsic and extrinsic beauty.

Human senses

When considering the optimum brand structures, we must start with people. We understand consumer needs, motivations and behaviours. And importantly we predict future consumer desires and behaviours to make brand interactions easier and more pleasurable. Our 3D design needs to create the rituals of tomorrow. Product design must create delight as well as improving performance. By creating ritualistic experiences we create deeper consumer connections that are in-line with a brands core brand truth. This can be the smallest detail, such as a material choice, through to creating a whole new way of doing something.

Brand first

Experiences, rituals and design count for little if they don’t uniquely express a brands core values. 3D design can build a bridge from written communications to the dimensional world. Get in touch to learn more about how our product design team can help design the right feeling for your brand. andy@echobranddesign.co.uk

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