Bringing Colour to TV
Increasing Freesat's Instore Impact.
One of our favourite projects this year has been our work with Freesat, the subscription-free satellite TV service competing with satellite giants Virgin, Sky and BT. Echo was appointed to help maximise the brand’s effectiveness at point of purchase, communicate core benefits and bring to life Freesat’s personality and entertainment credentials.
Jennifer Elworthy, Marketing Director of Freesat, commented:
“Freesat challenged Echo to simplify and elevate our product offering, helping us to stand out in a busy retail space. The end result is testament to Echo’s in depth knowledge of consumers and their ability to take a complicated offering and use design to convey it in a simple, digestible way."
Building on the recent brand refresh, the packaging and point of sale design features a new navigation system to communicate key properties and help consumer understanding. The colourful and clean design injects excitement and personality to an often confusing and overly technical retail space.
Recommended For You
Patriotism is a very un-British phenomenon. According to stereotype, we’re a self-effacing, pessimistic bunch and we very rarely fly Union Jacks outside our houses. But in the aftermath of the Jubilee, London 2012 Olympics, and our first Wimbledon win in many moons, I think it’s fair to say that we are all feeling a little more pride than usual.
Echo work with NITR and SMARTIES® to create exciting new added value packaging solutions that spark creativity, encouraging active and interactive play.
At ECHO, we don’t have a fixed process. Because set processes create prefabricated solutions to standard problems. It’s not problems that we face, but challenges. And every one of them needs a new, bespoke solution. But to get there we need something to guide our ideas...
The importance of collaboration between brand designers and new tech creators.