Opinion, Insight & Innovation, Inspiration

How is the powerful union of science, innovation and brand communications driving sustainable business futures?

Tashi van der Waerden
Opinion, Insight & Innovation, Inspiration

How does the food and drink landscape bring to life a wonderous reflection of people's desire for experience over things?

Nellie Veltman
Opinion, Inspiration

Who's winning with brave brand behaviour and why is it so important?

Niall McRiner
Insight & Innovation, Inspiration

We are craving new, more intense connections with the natural world and it is permeating across all the products we choose to consume, giving naturalism new found status.

Nellie Veltman
Insight & Innovation, Inspiration

Now more than ever, we are seeing the beauty world turn to time honored traditions that draw on ancient cultures and heritage.

Nick Dormon
Opinion, Inspiration

By understanding the different languages of complex project stakeholders, designers are the catalysts that make project teams fly. 

Nick Dormon
Insight & Innovation, Inspiration

As gender stereotypes become removed from reality and people become accustomed to individual identities, we name 5 areas to watch in the male grooming sector.

Nellie Veltman
Opinion, Inspiration

How are brands like Nootrobox providing fresh alternatives to disrupt the mainstream healthcare brand landscape?

Lexie Forrester
Insight & Innovation, Inspiration

Food has reached a tipping point as one of our most dynamic cultural assets and lifestyle industries. Read our report for the five key areas affecting the food and drink market in 2017.

Helen Richards
Insight & Innovation, Inspiration

As consumers become more engaged by desires of discovery, how can brands use design to take provenance to the next level?

 

Maren Steffens
Opinion, Inspiration

Humor can mean serious business for beauty brands.

Nick Dormon
Inspiration

We are delighted to announce the launch of RADAR, the design trends magazine curated by the ever-curious Echo team.

Jess Skinner
Opinion, Insight & Innovation, Inspiration

The impact of the craft beer movement cannot be depreciated, evolving from a once underground subculture into a driving force that has shaken up the beverage industry.

Lexie Forrester
Inspiration

Organisations that can facilitate authentic connection and sensorial immersion will win in this experience economy. Here we identify four examples of facilitated discovery, and consider how your brand could leverage this trend.

 

Tashi van der Waerden
Inspiration

Although the notion of street food is nothing new, it's a sector of the food and drink industry that has helped transform tastes, challenge the concept of convenience and shine a spotlight on a service centred on passion and personality.

Lexie Forrester
Inspiration

As awareness surrounding climate change is growing, consumers are increasingly questioning the brands that they buy into and considering the social and environmental impact associated with them. 

Jess Skinner
Opinion, Inspiration

As concerns for what one puts on the body starts to rival that of what one puts in, natural cosmetics are becoming big business. Here we shine the spotlight on three brands that are pioneering new types of originality and appeal.

 

Lexie Forrester
Inspiration

Last wet Wednesday evening, Echo took themselves down to the Taste of London Festival in Regent's Park to check out which food and drink trends are prevailing, and what we can see developing in our future. Here's what the team found.

Jeremy Davies
Inspiration

Meet the five tribes presenting future brand opportunities. 

Jeremy Davies
Inspiration

How is the Internet of Things transforming the world of travel? We take inspiration from three exciting tech brands that are taking the hassle out of the holiday.  

Clem Cartwright

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