Who's winning with brave brand behaviour and why is it so important?
We are craving new, more intense connections with the natural world and it is permeating across all the products we choose to consume, giving naturalism new found status.
Now more than ever, we are seeing the beauty world turn to time honored traditions that draw on ancient cultures and heritage.
By understanding the different languages of complex project stakeholders, designers are the catalysts that make project teams fly.
As gender stereotypes become removed from reality and people become accustomed to individual identities, we name 5 areas to watch in the male grooming sector.
How are brands like Nootrobox providing fresh alternatives to disrupt the mainstream healthcare brand landscape?
Food has reached a tipping point as one of our most dynamic cultural assets and lifestyle industries. Read our report for the five key areas affecting the food and drink market in 2017.
As consumers become more engaged by desires of discovery, how can brands use design to take provenance to the next level?
Humor can mean serious business for beauty brands.
We are delighted to announce the launch of RADAR, the design trends magazine curated by the ever-curious Echo team.
The impact of the craft beer movement cannot be depreciated, evolving from a once underground subculture into a driving force that has shaken up the beverage industry.
Organisations that can facilitate authentic connection and sensorial immersion will win in this experience economy. Here we identify four examples of facilitated discovery, and consider how your brand could leverage this trend.
Although the notion of street food is nothing new, it's a sector of the food and drink industry that has helped transform tastes, challenge the concept of convenience and shine a spotlight on a service centred on passion and personality.
As awareness surrounding climate change is growing, consumers are increasingly questioning the brands that they buy into and considering the social and environmental impact associated with them.
As concerns for what one puts on the body starts to rival that of what one puts in, natural cosmetics are becoming big business. Here we shine the spotlight on three brands that are pioneering new types of originality and appeal.
Last wet Wednesday evening, Echo took themselves down to the Taste of London Festival in Regent's Park to check out which food and drink trends are prevailing, and what we can see developing in our future. Here's what the team found.
Meet the five tribes presenting future brand opportunities.
How is the Internet of Things transforming the world of travel? We take inspiration from three exciting tech brands that are taking the hassle out of the holiday.
This month, we choose to celebrate the wonderful works of the great John Geary; the creative genius behind some of the world's most famous brands.
Gender-specific branding is no longer relevant for the younger generation growing up in a world of gender equality. In line with changing attitudes, brands are boldly defying conventions. We celebrate some of the best.