Echo have worked with the Sanghera Rum Company to design and name Five Rivers, their finest Indian small batch white rum.
In design decision making, there will always be the need to embrace subjectivity. Through a close partnership, belief will replace the need for proof.
Who's winning with brave brand behaviour and why is it so important?
Echo work with NITR and SMARTIES® to create exciting new added value packaging solutions that spark creativity, encouraging active and interactive play.
We are craving new, more intense connections with the natural world and it is permeating across all the products we choose to consume, giving naturalism new found status.
Now more than ever, we are seeing the beauty world turn to time honored traditions that draw on ancient cultures and heritage.
The benefits of designing bespoke structural packaging for a portfolio of different brands
Never before has a generation been so digitally savvy. In this bitesize instant access world, how can brands create narratives that resonate?
By understanding the different languages of complex project stakeholders, designers are the catalysts that make project teams fly.
For 'direct to consumer' service brands, the physical product delivery has a real opportunity to create consumer advocates and underpins the idea of DTC being a valuable exchange
Echo creates a new design for the Radox luxurious bath range, highlighting the brands expertise in luxury bath time moments
As gender stereotypes become removed from reality and people become accustomed to individual identities, we name 5 areas to watch in the male grooming sector.
How to craft beautiful experiences for your brand through product design.
How are brands like Nootrobox providing fresh alternatives to disrupt the mainstream healthcare brand landscape?
Innovation based on consumer research and trend analysis feels comfortable for big, marketing led businesses. But is this the right approach anymore?
Food has reached a tipping point as one of our most dynamic cultural assets and lifestyle industries. Read our report for the five key areas affecting the food and drink market in 2017.
Why design and innovation in the infant food sector is more important than ever.
As consumers become more engaged by desires of discovery, how can brands use design to take provenance to the next level?
With a tide of sweeping change, 2016 threw everything into question. Could brands help provide the answers in 2017?
Echo helps iconic deodorant brand Rexona to increase its presence in the skin cleansing category.