This year, Junipalooza 2015 took place on World Gin Day on June 14th. Inspired and fortified by a love of gin, Creative Director Andrew Capper attended the event at the Vinyl Factory in Soho, to investigate new and innovative goings-on in the world of gin.
Today, it is World Industrial Design Day and to celebrate Echo have contributed a two-part discussion to the online #RenewID campaign.
In a brand world where competition and personalisation are driving greater product ranges and variants, the challenge is to own a global range that is united not uniform. And design is your greatest tool.