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ECHO brand design case study: Joe's Tea Co, How do you create a brand from a teabag?

Joe's Tea Co.

How do you create a brand from a teabag?
Katie Eary

Katie Eary

Getting inside the mind of a modern fashion icon
ECHO brand design case study: Cobra, Unleash the Cobra

Cobra

Unleash the Cobra
ECHO brand design case study: VO5, Express yourself

VO5

Express yourself
ECHO brand design case study: Degree Motionsense for Women, Faster innovation

Degree Motionsense

Faster innovation
ECHO brand design case study: After Eight, Reigniting old passions

After Eight

Reigniting old passions
ECHO brand design case study: Brylcreem, Safely stylish

Brylcreem

Safely stylish
ECHO brand design case study: Carling, Reinventing Britain's biggest beer brand

Carling

Reinventing Britain’s biggest beer brand
ECHO brand design case study: Carling Cider, Getting to the core of Carling

Carling Cider

Getting to the core of Carling
Opinion
ECHO Brand Design article: Successful artwork

Brand design artwork is the unsung hero of the design chain, yet the consequences of print oversights can be commercially devastating. So next time you’re thinking about the value of your agency’s production team, consider these 4 reasons why they could be your most (under-) valued brand guardian. 

Rachel Felwick
Opinion, Insight & Innovation
Customisable vodka

ADVOCACY OVER ADVERTISING- The surfeit of advertising media means it is no longer possible for big brands to dominate channels. Instead, everyone must strive to build consumer advocacy by crafting unique, relevant and engaging product experiences that consumers will want to talk about. 

Sophie Strang
Opinion, Insight & Innovation
Bottle opener axe

They say that big is beautiful. But there’s no doubt about it; in the world of FMCG, packs are definitely getting smaller.

Andrew Capper