Britain's creative industries are renowned world-wide, so why is our education secretary undermining the importance of creative subjects in our school system?
Only 8% of those who make new year's resolutions stick to them, and those who don’t are most likely to abandon them after just one week. At ECHO we believe that success begins and ends before the clock strikes midnight.
After the outcry caused by the 2013 horsemeat scandal in the UK, we asked our intern, Emily, to investigate how you would brand a horse product. We chose frozen burgers, a category popular with consumers looking for great value, high protein and cheery branding. We were careful to avoid a premium provenance-focussed, game-esque brand – that was too easy.