As designers we ‘give birth’ to our ideas. We give them life, they live and breathe out there where people meet them, grow to understand their personalities and forge relationships with them… But as the parents of these creations, do we love them all equally?
Dunnhumby’s recently published report, The Convenience Experience(1), confirms a trend that’s been looming large in retailers’ minds: the inexorable rise of the Convenience Store format. So what do FMCG brands need to consider in designing appropriately for the C-Store?
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